0 1-26 Complete Band's Manager Negotiating Scenarios game 1 Design-a-Label is one of the major record companies. However, they are not very strong in your particular genre of music and are keen to expand. You’ve had a couple of minor hits released independently and have a good relationship with the A&R manager at Design-a-Label. How would you score the bargaining power in this negotiation? Who holds the aces? A 1 4 aces to 0 to the record company? ANSWER COMMENTARY It’s normally all too easy to over-estimate the bargaining power on the other side and under-estimate your own. Here the aces are fairly matched with scale and market power on the record company side, and niche marketing power and some authority power on the Artist side. Probably the greater size of the record company just gives them the edge so answer (d) scores you 4. Answer (c) is ok as there’s no harm in slightly over-estimating your own bargaining power - it will make you confident but not too cocky. Answer (b) is too optimistic, and answers (a) and (e) are too pessimistic – Don’t Stop Believing on your Journey through the deal. B 1 4 aces to 0 to you? ANSWER COMMENTARY It’s normally all too easy to over-estimate the bargaining power on the other side and under-estimate your own. Here the aces are fairly matched with scale and market power on the record company side, and niche marketing power and some authority power on the Artist side. Probably the greater size of the record company just gives them the edge so answer (d) scores you 4. Answer (c) is ok as there’s no harm in slightly over-estimating your own bargaining power - it will make you confident but not too cocky. Answer (b) is too optimistic, and answers (a) and (e) are too pessimistic – Don’t Stop Believing on your Journey through the deal. C 3 2 aces each? ANSWER COMMENTARY It’s normally all too easy to over-estimate the bargaining power on the other side and under-estimate your own. Here the aces are fairly matched with scale and market power on the record company side, and niche marketing power and some authority power on the Artist side. Probably the greater size of the record company just gives them the edge so answer (d) scores you 4. Answer (c) is ok as there’s no harm in slightly over-estimating your own bargaining power - it will make you confident but not too cocky. Answer (b) is too optimistic, and answers (a) and (e) are too pessimistic – Don’t Stop Believing on your Journey through the deal. D 4 The Record Company has only slightly more aces than you? ANSWER COMMENTARY It’s normally all too easy to over-estimate the bargaining power on the other side and under-estimate your own. Here the aces are fairly matched with scale and market power on the record company side, and niche marketing power and some authority power on the Artist side. Probably the greater size of the record company just gives them the edge so answer (d) scores you 4. Answer (c) is ok as there’s no harm in slightly over-estimating your own bargaining power - it will make you confident but not too cocky. Answer (b) is too optimistic, and answers (a) and (e) are too pessimistic – Don’t Stop Believing on your Journey through the deal. E 2 3 aces to 1 to the record company? ANSWER COMMENTARY It’s normally all too easy to over-estimate the bargaining power on the other side and under-estimate your own. Here the aces are fairly matched with scale and market power on the record company side, and niche marketing power and some authority power on the Artist side. Probably the greater size of the record company just gives them the edge so answer (d) scores you 4. Answer (c) is ok as there’s no harm in slightly over-estimating your own bargaining power - it will make you confident but not too cocky. Answer (b) is too optimistic, and answers (a) and (e) are too pessimistic – Don’t Stop Believing on your Journey through the deal. Next Hide scores and answer commentary Show scores and answer commentary It’s normally all too easy to over-estimate the bargaining power on the other side and under-estimate your own. Here the aces are fairly matched with scale and market power on the record company side, and niche marketing power and some authority power on the Artist side. Probably the greater size of the record company just gives them the edge so answer (d) scores you 4. Answer (c) is ok as there’s no harm in slightly over-estimating your own bargaining power - it will make you confident but not too cocky. Answer (b) is too optimistic, and answers (a) and (e) are too pessimistic – Don’t Stop Believing on your Journey through the deal. *answer: 4 aces to 0 to the record company? 4 aces to 0 to you? 2 aces each? The Record Company has only slightly more aces than you? 3 aces to 1 to the record company?
Design-a-Label is one of the major record companies. However, they are not very strong in your particular genre of music and are keen to expand. You’ve had a couple of minor hits released independently and have a good relationship with the A&R manager at Design-a-Label. How would you score the bargaining power in this negotiation? Who holds the aces? A 1 4 aces to 0 to the record company? ANSWER COMMENTARY It’s normally all too easy to over-estimate the bargaining power on the other side and under-estimate your own. Here the aces are fairly matched with scale and market power on the record company side, and niche marketing power and some authority power on the Artist side. Probably the greater size of the record company just gives them the edge so answer (d) scores you 4. Answer (c) is ok as there’s no harm in slightly over-estimating your own bargaining power - it will make you confident but not too cocky. Answer (b) is too optimistic, and answers (a) and (e) are too pessimistic – Don’t Stop Believing on your Journey through the deal. B 1 4 aces to 0 to you? ANSWER COMMENTARY It’s normally all too easy to over-estimate the bargaining power on the other side and under-estimate your own. Here the aces are fairly matched with scale and market power on the record company side, and niche marketing power and some authority power on the Artist side. Probably the greater size of the record company just gives them the edge so answer (d) scores you 4. Answer (c) is ok as there’s no harm in slightly over-estimating your own bargaining power - it will make you confident but not too cocky. Answer (b) is too optimistic, and answers (a) and (e) are too pessimistic – Don’t Stop Believing on your Journey through the deal. C 3 2 aces each? ANSWER COMMENTARY It’s normally all too easy to over-estimate the bargaining power on the other side and under-estimate your own. Here the aces are fairly matched with scale and market power on the record company side, and niche marketing power and some authority power on the Artist side. Probably the greater size of the record company just gives them the edge so answer (d) scores you 4. Answer (c) is ok as there’s no harm in slightly over-estimating your own bargaining power - it will make you confident but not too cocky. Answer (b) is too optimistic, and answers (a) and (e) are too pessimistic – Don’t Stop Believing on your Journey through the deal. D 4 The Record Company has only slightly more aces than you? ANSWER COMMENTARY It’s normally all too easy to over-estimate the bargaining power on the other side and under-estimate your own. Here the aces are fairly matched with scale and market power on the record company side, and niche marketing power and some authority power on the Artist side. Probably the greater size of the record company just gives them the edge so answer (d) scores you 4. Answer (c) is ok as there’s no harm in slightly over-estimating your own bargaining power - it will make you confident but not too cocky. Answer (b) is too optimistic, and answers (a) and (e) are too pessimistic – Don’t Stop Believing on your Journey through the deal. E 2 3 aces to 1 to the record company? ANSWER COMMENTARY It’s normally all too easy to over-estimate the bargaining power on the other side and under-estimate your own. Here the aces are fairly matched with scale and market power on the record company side, and niche marketing power and some authority power on the Artist side. Probably the greater size of the record company just gives them the edge so answer (d) scores you 4. Answer (c) is ok as there’s no harm in slightly over-estimating your own bargaining power - it will make you confident but not too cocky. Answer (b) is too optimistic, and answers (a) and (e) are too pessimistic – Don’t Stop Believing on your Journey through the deal.
